Landing pages play a crucial part in the conversion and growth of your websites. It is what lures the visitors or viewers of your website to turn into possible customers. However, landing pages serve different purposes. From lead generation to fetching customers’ email addresses, the success of the purpose solely depends on the execution of the campaign of your Landing page.
There are consequences for setting up landing pages. A good landing page will bring good consequences, whereas a wrong landing page will bring direct consequences to your website design company.
Undoubtedly, with the advancement in information technology, today, you can get access to all types of information and tips to help you set up a good landing page. However, errors are inevitable, and mistakes can be made which will hamper the growth of your website.
Let us identify what these mistakes are and avoid making them on your landing pages:
1. Incomplete information for the customers
The world is busy, and today no customers want to dig in themselves and find the actual purpose of your landing page. They want the information to be clear and short for them to perceive rightfully as you want them to. The customers want it all to be ready-made and consumable at first glance, and if you fail on that aspect, you have lost a potential customer.
Good landing pages have all the required elements and information to educate the customers at first glance—features such as Headline, subheadline, and visual presentation for better understanding.
Headline:
This is the first thing the customers perceive from your landing page. Headlines may include all the catchy and attractive content on your landing page. For example, “Buy 1 get two free” or “50% off”. These are flashy and easy to understand for the customers.
Subheadline:
Subheadlines emphasize the headlines you have provided. They educate the customers in understanding more about your headlines.
Visual presentation:
Visual representation helps to attract customers and make your landing page more attractive and informational. These may include the products or services you want to offer your customers no matter if it is web design services.
Undoubtedly, landing a good landing page requires much work, research, data analysis, and customer information. Therefore, it would help if you were well equipped to deliver the right landing page. In addition, it will help if you put yourself in the customers’ or viewers’ shoes to understand how well your landing page is.
Consider asking yourself questions about your landing page:
- What are you offering through your landing page?
- Are the customers getting the right message?
- Will they proceed with taking further actions?
Covering all the essential aspects is crucial for your creative agencies. Ensure your value proposition and that your message is easily understandable.
2. Viewers or visitors are clueless about what to do next
Let us assume that your visitors have got your message and have understood what you are trying to offer through your landing page. They are interested and want to proceed to get further on with your landing page. So how do they do it?
Enabling your viewers or visitors to navigate themselves into your website to gather more information and knowledge is the next important factor. CTAs make it possible. Providing proper CTAs also plays a significant role in the conversion of visitors.
3. the Landing page is not optimized and slow to load
Then comes the next point, where the customers hop on your page or website via the CTAs provided. If your page fails to load within two seconds, you lose the customer’s interest. Therefore, optimizing your page for smooth functioning and loading is essential.
Use tools such as Google PageSpeed insights to identify which elements are slowing your page and work on optimizing your page for better and faster interphase.
4. the Landing page is not compatible with all devices
Devices do not limit your viewers and visitors, and thus you must also not limit your page to only a portion of devices. You must ensure your page is compatible and optimized to be accessed on all devices. Over 42% of your network traffic is from desktop devices; thus, failing to capture these audiences will significantly hamper your page growth.
Therefore, your landing page must be compatible and accessible for all viewers and visitors, irrespective of their devices.
5. Low-quality content or pictures
Your viewers want quality and satisfaction from your landing page. Using low-quality pictures and visuals can make them lose interest in proceeding further with your landing page. Your landing page may look effortless and of low quality hence less promising and less appealing for the viewers’ taste.
6. Asking for Too much personal information
Your viewers want transparency and privacy from your landing page. When your landing page seems to be asking so many irrelevant details of your viewers, then and there, you have lost potential customers. Be patient and comforting with your viewers. They would not be willing to provide so much of their details for so little in return. So ask for what you offer.
7. Fewer visuals or no visuals at all
A study has proven that human brains perceive 90% of information visually. That said, a landing page with flashy and attractive visuals has much more chance of attracting the viewer’s attention than the ones without good visuals or no visuals.
8. Click baiting your landing page
The most crucial factor which stands out and ensures customer attraction is authenticity and honesty. How do you show your landing page as ads, and what decides the success of your landing page? Never deceive your viewers by providing something so promising in the ads and, in reality, a whole new turn-off. Always stay true to what you are offering. If you plan on making bright ads for your landing page, then work on creating a similar landing page as your ads.
9. Trust issues
Gaining your viewers’ trust should be your landing page’s ultimate goal. Your visitor’s or viewers’ trust in your landing page affects the growth of your page. Therefore, even if you are a new entrant to the market, be sure to provide evidence of your ethics and quality services from your former customers to win the trust of the new visitors.
10. Bad choice of wordings
Your landing page may have all the required elements and information; however, the way of executing these elements on your landing page significantly affects its productivity. Using proper and acceptable wording is vital to adding visuals and other information. You must use the appropriate font and word designs for your landing page to attract visitors. Maintain professionalism and quality typography on your landing page for a broad vision of Branding Companies.
In a nutshell
Landing pages require more than meets the eye:
- It would help if you were thorough with who you are trying to target throughout your career. Be specific and have clarity in your delivery.
- Strategize your every action and deliver flawlessly.
- Provide adequate and consumable information for your visitors.
Remember, only the best stands out, and landing a good landing page requires more of everything and delivery professionally.
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