It is already common knowledge that legal marketing practices are essential to the growth of your law firm. You probably already have a website, understand the importance of SEO, and understand the value of a good testimonial. It is important, however, to use strategies tailored to your main fields of practice. Attorneys who advertise large jury verdicts, for example, often find success. A family lawyer, however, usually less interested in the dollar and cents needed to fully divide a client’s property when they’re going through a divorce. Hence, if you are looking for some digital marketing tactics specifically for Family Law Digital Marketing , you should read on.
What Sets Family Law Apart?
The types of clients you work with are what separates family law from other specialties. A person going through a high-stress situation is the first thing that stands out to you. Legal matters can be stressful in many ways, but family law matters are likely to be even more stressful. As a result, they face highly emotional situations, such as a divorce from their spouse, a custody dispute with their children, dealing with domestic violence, or deciding whether to accept an end-of-life prognosis. These problems are sometimes handled simultaneously. Many of these clients are in need of more compassion and empathy than your counterparts in other practice areas. The opposing party may also harbor an unusual amount of animosity toward them, making the resolution of the dispute difficult. As well as being highly stressed, your client will not always be a repeat customer. One-time customers are not uncommon. Most clients you work with will need your services only once – for example, to establish a power of attorney for an aging parent or to file a divorce without children. These clients may never need your services again. There will still be frequent fliers, though. You would become their go-to attorney if they have multiple custody and support issues that arise during a child’s life or experience various familial issues. You are unlikely to see the same client through multiple divorces on a back-to-back basis – even if you represent them along the way in two, three, four, and more divorces. It is more likely that you must find new clients between each representation.
Share Everything You Have To Offer
You want to make sure you are marketing a full range of services when you create a website and update your profiles on the different lawyer directories. The problem is that many lawyers assume “family law” and a few key services, such as divorce and child custody, will be sufficient to reach their clients. There are different types of lawyers who can provide that service, but most clients think only about the particular problem they have, such as “I need a child parenting agreement.”. It is therefore important to emphasize the different services you offer. As you might expect, you need to start with the basics, such as alimony, child custody, child support, divorce, etc. Be sure to take into account the more niche issues you handle, too. Are you a family law attorney who specializes in grandparents’ rights? What about adoptions? What about appeals? Do you have experience with family mediation? Have you ever drafted a prenuptial agreement? Have you ever drafted a will or a power of attorney? Your website and attorney profiles should highlight all of these services.
Prioritize Local Marketing
Family lawyers need local marketing more than any other practice area. Your potential client should be able to find you when searching for a divorce attorney. People in your community may prefer a local lawyer. In order to get assistance with their family matter, they may not want to drive for an hour or two (or more). Make sure your Google My Business (GMB) profile is fully optimized. You will need to complete GMB profile setup and update your information. You need to confirm your name, address, and phone number (NAP). Make sure your profile is linked to your website. Select the appropriate Categories. Choose your primary locations. In response to COVID-19, please update your attributes, including any Accessibility information, Appointment requirements, or Health and Safety measures. Additionally, you can upload photos and videos. Make sure you keep this profile up to date after you’ve updated it.
Build Helpful Content and Answers
Your website should contain original, quality content that will be helpful to the type of clients you serve. You should create evergreen content that assists people facing divorce, custody disputes, and other family law matters in your jurisdiction. The practice area-specific sections of your website, landing pages, or blog can feature this content. In addition to improving your search engine rankings, this content demonstrates your expertise and authority in this area of law, promoting trust among future clients. No matter where you post this content (your site, a blog, or anywhere else), you need to make sure it is updated if the law in your area changes. If you do not, you will undermine your efforts to build trust and help clients. Similarly, if you do not already have FAQs on your website, you should consider adding them. You can answer some of the most common questions you receive as a family attorney in this section. People who are searching for a simple answer (which are great prospects) are likely to come across this section of your site, and these snippets of information are also good for SEO.
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